Relay For Life of Greater Richmond Drive-Thru Luminaria Event

September 14, 2020
kat simons

COVID-19 has grounded the American Cancer Society’s events and community organizing, slicing annual fundraising efforts in half. In lieu of large events and to ensure safety, the Society is seeking individuals to volunteer and sell luminaria to their family, friends and colleagues in the Greater Richmond area.

The Greater Richmond community will join together on Saturday, September 19 at 7:30 - 9:00 pm at Apex Systems in Innsbrook for a drive-thru luminaria ceremony. Volunteers will light these decorative keepsake bags to remember and to honor those who have faced cancer. A slideshow of memorial photos will also be on display. All proceeds will benefit the American Cancer Society.

Relay For Life is all about togetherness but the safety of our patients, survivors, volunteers, and staff remains the highest priority.
Luminaria ceremonies are traditionally held during annual Relay For Life events. The “Virginia Unites” campaign allows participants to recapture the sense of community support while maintaining safety.

“We are in danger of losing a generation of progress in scientific research and a generation of lifesaving cancer treatments if we don’t act now. The end of cancer begins with research, which is why it has always been vital to achieving our mission.” said Michele Couch, Virginia Area Director for the Society. “Research takes years to come to fruition. A cancer breakthrough begins perhaps 10-20 years earlier. If research is disrupted today, it means lives lost tomorrow.”

The responsibilities of a Neighborhood Host include:
• Pass out promotional and sale flyers along your street or neighborhood.
• Set a fundraising goal: 20 luminaria averaging $10 donation each = $200 per Host.
• Collect donations and deliver luminaria bags to donors, encourage everyone to decorate them.
• Turn in your donations to your American Cancer Society contact.

If you are interested in volunteering as a neighborhood host or purchasing luminaria, please visit and click on "Luminaria".